WHAT IS FAST-MOVING CONSUMER GOODS ?

          FMCG stands for fast-moving consumer goods which are also known as consumer packed goods(CPGs). These products have a short life period generally sold over a short period usually within a few days, weeks, & a few months. Although the profit margin of the manufacturer is low as comparatively. But they generally sold in large volumes, so cumulative profit is good.
       
           The success FMCG products largely depend on brand equity, marketing, distribution networks and understanding of consumer behavior.
     
            The growing awareness, easy access to products and changing lifestyles are considered the major factor for the growth of this sector.

      CHARACTERISTICS OF FMCG PRODUCTS:-
       1.From The Consumers Perspective
            -Mandatory use
            -Frequent purchase
            -Low cost
            -No, an effort to choose
            -Comes in a wide range
      2.From The Markets Perspective
            -Low margins
            -High distribution network needed